Page speed is an essential factor in website optimization. It not only helps in providing a better user experience but also impacts website ranking on search engines. Slow-loading websites can result in a higher bounce rate, negatively impacting the overall website performance. One way to improve page speed is by replacing Google Tag Manager with Google Analytics.
Google Tag Manager (GTM) is a free tool that allows users to manage and deploy tags on their website. Tags are snippets of code that collect data from the website, such as tracking user behavior, conversion rates, and other metrics. Google Analytics (GA) is a web analytics service that tracks and reports website traffic. Both tools are useful in their own ways, but replacing GTM with GA can have a significant impact on page speed.
Here are some steps to follow to replace GTM with GA and improve page speed:
Step 1
Set up Google Analytics on your website Before replacing GTM with GA, you need to set up Google Analytics on your website. You can sign up for a free account on the Google Analytics website and create a new property for your website. Once you have created a new property, you will be given a tracking code. Copy this code and add it to your website’s header section.
Step 2
Remove GTM code from your website The next step is to remove the GTM code from your website. You can do this by logging into your GTM account and disabling all tags. Once you have disabled all tags, you can remove the GTM code from your website’s header section.
Step 3
Add GA tracking code to your website Now that you have removed GTM, you can add the GA tracking code to your website’s header section. This code will allow GA to track user behavior on your website and provide you with valuable insights.
Step 4
Use GA to track events and conversions With GA, you can track events and conversions on your website without the need for GTM. Events are user interactions with your website, such as clicks on buttons, links, or videos. Conversions are when a user completes a desired action, such as filling out a form or making a purchase. By using GA to track events and conversions, you can gain insights into how users interact with your website and optimize it accordingly.
Step 5
Optimize your website for page speed With GA, you can gain insights into your website’s page speed and identify areas for improvement. Use the PageSpeed Insights tool to analyze your website’s performance and identify any issues that are slowing it down. You can then make the necessary changes to optimize your website for page speed.
Conclusion
Replacing GTM with GA can have a significant impact on page speed and website performance. By following the steps outlined above, you can set up GA on your website, track user behavior and conversions, and optimize your website for page speed. With faster-loading pages, you can improve user experience and ultimately drive more traffic to your website.