In today’s fast-paced digital world, website visitors expect pages to load quickly. In fact, studies have shown that the average user will abandon a website if it takes longer than three seconds to load. Therefore, it’s crucial to optimize your website’s performance and speed. One effective way to achieve this is by using WebP images.

What is WebP?

WebP is an image format developed by Google that offers superior compression compared to other image formats such as JPEG and PNG. In fact, WebP images can be up to 34% smaller than their JPEG counterparts and up to 26% smaller than PNG images, without any loss in quality.

This means that using WebP images can significantly improve your website’s loading time and overall performance, leading to better user experience, higher engagement, and ultimately, more conversions.

How to use WebP images?

To use WebP images on your website, you’ll need to follow these simple steps:

Step 1: Convert your existing images to WebP format using a converter tool like Squoosh or Cloudinary. These tools will compress your images and convert them to the WebP format, resulting in smaller file sizes without any noticeable loss in quality.

Step 2: Update your website’s code to serve WebP images instead of JPEG or PNG images. This can be done using an HTML tag or CSS property. For example, you can use the following HTML code to serve a WebP image:

<img src="image.webp" alt="Alt text">

Step 3: Implement fallbacks for browsers that don’t support WebP. While WebP is supported by most modern browsers, some older browsers may not support it. In such cases, you can use a fallback image in JPEG or PNG format. For example, you can use the following code to serve a fallback image:

<source srcset="image.webp" type="image/webp"> 
<source srcset="image.jpg" type="image/jpeg"> 
<img src="image.jpg" alt="Alt text"> 

Benefits of using WebP images

Using WebP images can offer a host of benefits for your website, including:

  1. Faster page loading times: WebP images are smaller in size, which means they load faster than other image formats. This can significantly improve your website’s performance and speed, leading to a better user experience.
  2. Better SEO: Page speed is an important factor in SEO, and using WebP images can help improve your website’s loading times, leading to better search engine rankings.
  3. Improved user engagement: A faster loading website can lead to better user engagement, as visitors are more likely to stay on your website and explore its content.
  4. Reduced bandwidth usage: Since WebP images are smaller in size, they use less bandwidth, which can save you money on hosting costs.


In conclusion, using WebP images can be a highly effective way to improve your website’s performance and speed. By converting your existing images to the WebP format and implementing them on your website, you can significantly reduce your website’s loading times, leading to better user engagement, improved SEO, and ultimately, more conversions. So, if you haven’t already, it’s time to start using WebP images on your website.